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Strategies for Getting Backlinks From Top Nigerian News Websites

As a digital marketer promoting your business in Nigeria, you understand the power of backlinks from authoritative news websites to boost your search engine rankings and drive more organic traffic.

Top news sites like Vanguard, Punch, and Legit receive millions of visitors each month and have high domain authority, so backlinks from them are coveted.

However, with so many businesses vying for attention, getting featured on these sites is challenging. You need a strategic approach to become a source for journalists and build relationships that will lead to valuable backlinks.

In this article, we will explore proven techniques for getting backlinks from the top Nigerian news websites that have helped businesses substantially increase their online visibility and authority.

With the right strategy and persistence, you can become a regular contributor to the Nigerian media and gain the backlinks that will take your search rankings to the next level.

Strategies for Getting Backlinks From Top Nigerian News Websites

Building Relationships With Nigerian News Outlets

To gain backlinks from authoritative Nigerian news websites like Vanguard, Punch, and Legit.NG, you must first build strong relationships with editors and journalists at these organizations. Developing mutually beneficial partnerships will increase your chances of earning high-quality backlinks to your site.

Reach out to editors and journalists who cover topics related to your industry or area of expertise. Express your interest in providing quotes, data, images or other resources that could enhance their reporting.

Make genuine offers to connect them with other industry experts or sources as well. The key is to be helpful without expecting anything in return. Over time, as they see you as a reliable and valuable resource, they will be more inclined to link to your site.

You should also consider submitting press releases, expert articles or contributed posts to these news outlets. Well-written and newsworthy content that fills a need for their audience stands a good chance of getting published, especially if you have established a rapport with key editorial staff.

When your content does get accepted and published, be sure to share and promote it on your social media channels to increase traffic and backlinks.

Staying up to date with trends in the Nigerian news industry will help you identify other opportunities to provide value to top media organizations. Look for ways to support their growth and success.

Giving more than you get is the recipe for building relationships that yield long-term SEO benefits. With patience and persistence, you can gain high-authority backlinks and become a trusted news source.

Creating Shareworthy Content for Nigerian Audiences

To gain valuable backlinks from top Nigerian news websites like Vanguard, PunchNG, and Legit.NG, you must provide shareworthy content tailored to their audiences.

Research Their Readers’ Interests

Study the types of articles, topics, and news stories that receive high engagement on each site. Identify themes and angles that resonate most with their readers. Create content that taps into current events and issues important to Nigerians.

Craft Catchy and Clickable Headlines

Your headline is the first thing readers see and determines whether they click to read more. Include keywords and phrases that capture attention while summarizing what the content is about. Pose thought-provoking questions or make bold statements to pique interest.

Share Compelling Visuals and Multimedia

Include photos, images, infographics, videos, or other visual elements that help bring your content to life. People tend to share more engaging, eye-catching content on social media. Ensure any visuals are high quality and help reinforce or enhance the key message or topic.

Promote Your Content Strategically

Pitch your article to the editors of the news sites you want to gain backlinks from. Explain briefly why their readers would find value in your content. Be willing to modify or rework the content to better suit their needs. Also share your content on social media using hashtags and tagging relevant influencers and brands to increase visibility and backlink potential.

With compelling, shareworthy content tailored to their audiences, strategic promotion, and building relationships with editors, you can gain high-value backlinks from authoritative Nigerian news websites. The increased exposure, referral traffic, and SEO benefits will be well worth the effort.

Outreach Tactics for Getting Links From Top Sites Like Vanguard, Punch, and Legit.NG

Outreach tactics for acquiring backlinks from top news websites in Nigeria require a strategic approach. To obtain links from authoritative sites like Vanguard, Punch, and Legit.NG, you must:

Build relationships

Establish contact with editors and journalists at target publications. Engage with them on social media, comment on their articles, and contact them directly to express your interest in contributing guest posts or being interviewed as an industry expert. Provide value by sharing useful resources and insights. Over time, build familiarity and trust that can lead to link opportunities.

Pitch relevant story ideas

Stay up-to-date with trending news and issues in your niche. Pitch journalists story ideas, news angles, and insights that would resonate with their audiences.

For example, pitch a listicle on “The Top 5 eCommerce Startups in Nigeria” or an op-ed on “How Fintech is Revolutionizing Payments in Africa.” Well-researched, data-backed story ideas that tap into current events are more likely to get picked up, leading to a backlink.

Provide data or expert commentary

Offer journalists data, statistics, or expert analysis and commentary they can incorporate into news stories. For example, provide data on eCommerce growth in Nigeria over the past year. Or, offer to comment as an expert source for a news story on how COVID-19 has impacted African startups. Getting quoted or having data referenced in a high-authority news story results in a powerful backlink.

Submit guest posts

Write and submit guest posts with helpful advice, insights, or thoughts on trending topics that would interest the publication’s readers. For example, pitch a guest post on “5 Must-Have Apps for Doing Business in Nigeria” or “How to Invest in Nigerian Tech Startups.” If accepted, the post will include a backlink to your site, raising your authority in search engines.

With persistence and by providing value, you can build relationships and pitch ideas that lead to prime backlinking opportunities from top Nigerian news websites. But avoid low-quality link building tactics, as these can damage your site’s reputation and search rankings.

READ ALSO: Applying for a Temporary Loan at Capitec Bank: A Step-by-Step Guide


You now have some key strategies and tips for building high-quality backlinks from authoritative Nigerian news websites. Focus on developing relationships with journalists and bloggers, providing them with useful and newsworthy content that their readers will genuinely appreciate.

Pitch stories and press releases that are tailored to their audience and publication. Be responsive to their needs and questions, and make the process of covering your company as easy as possible for them.

Over time, as you build trust and goodwill, you’ll gain more and more backlinks and exposure. Though it requires an investment of time and effort, earning backlinks from top media outlets is well worth it for establishing your brand as a thought leader and boosting your search rankings in the Nigerian market.

With persistence and patience, you can gain a steady stream of referral traffic and new customers from these powerful partnerships.

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